In a world becoming increasingly fast-paced, technology driven, and materialistic, individuals experience greater isolation, insecurity, and aimlessness. While on the rise politically and economically, the aforementioned consequences could not be more real in today’s China. Thankfully, many non-profit endeavors are working to address these issues.


But ... Can an organization effectively address issues of such a personal nature? Are individuals open to receiving a message about their worth, identity and purpose? Could this message be both culturally relevant and biblically sound? New Song’s answer to all these questions is a resounding, “YES!"


Below is a general overview of New Song’s work and history:



New Song’s Founder, Julie Schulze, begins to share the biblical message of self-worth.


Julie, with a team of local believers, implements programs and curriculum pertaining to self-worth for over 10,000 men, women and children across China.


Plans for the formation of a non-profit organization dedicated to offering innovative, culturally-attuned, and biblically-grounded personal development resources are underway.

DEC 2012

Through the work of a skilled and engaged Board of Directors, a team of 5 full-time, local employees in the Beijing office, on-going interns and a host of dedicated volunteers and partners across Mainland China (foreign and local), over 25,000 individuals have benefitted from New Song services.

APR 2011

New Song becomes a legally registered 501c3 charity in the US.

SEPT 2010

Xin Sheng, New Song’s operational arm in China, opens its first office in Beijing.


New Song added a second curriculum, Be Yourself!, addressing issues of peer pressure and self worth. Our teams took New Song to 33 cities and 25 provinces in China as well as Myanmar and Taiwan.

JUNE 2013

With a refreshed vision and mission, New Song finds a home with

CBN-China, Operation Blessing's headquarter office in Beijing.

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New Song completed You Are Mine (YAM), highlighting the hot topics of materialism and stewardship. By now, close to 40,000 people directly benefited from New Song’s services.


New Song maintains a skilled and engaged BOD, enthusiastic and diligent leaders, a committed and competent in-country Program Director, and a host of dedicated volunteers and partners across Mainland China. Plans are underway to digitize and copyright all original content as we enhance our strategy on multiplication.